HOLI: Various Colours of Life

Holi is the festival of colours. Colours are very important in life; they make the things beautiful and vibrant. Without colours life is like black & white TV of 80s. Every colour has its own aroma and importance. Let’s understand what they indicate and how it impacts our lives.

Black

Black is the colour of power, elegance, formality, death, evil, and mystery. It is associated with fear and the unknown (black holes). It also has a negative connotation (blacklist, black humour, 'black death'). However Black is also the signature colour of sophistication & royalty (the black party-wear), it dominates high-end makeup packaging and can even make inexpensive blushes and lipsticks seem more upscale.

White

White is associated with light, goodness, innocence, purity, safety, purity, cleanliness and virginity. It is considered to be the colour of perfection. As opposed to black, white usually has a positive connotation. In branding, white suggests simplicity and purity. (Seventy-five percent of top skin-care brands are packaged in white.) It also stands for modernity and honesty, which may be why Apple swears by it.

Red

Red is the colour of fire and blood, energy, war, danger, strength, power. This colour also shows the determination as well as passion, love and desire. Red is a very emotionally intense colour. It enhances human metabolism, increases respiration rate, and raises blood pressure. Although plenty of shops embrace this colour (and still find financial success), market experts warn that, just like a stop sign, a red placard can make consumers hit the brakes. It serves as an alarm, triggering a more careful consideration of our outlays.

Orange

This colour is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation. To the human eye, orange is a very hot colour, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. This colour is associated with equality and affordability, which is why we’ll find it at stores offering good value, like Big bazaar etc.

Pink

Pink, a delicate colour that means sweet, cute, romantic, nice, playful, charming, feminine, and tenderness, We see this colour with, flowers, babies, little girls, cotton candy, and sweetness. Pink is the colour of universal love of oneself and of others. This is the favourite colour of ladies especially the young girls.  It has calming effects, seeing pink slows people’s endocrine systems and tranquilizes tense muscles. How that might influence your wallet: Feeling relaxed may make it less painful to part with cash.

Green

Green is the colour of life. It represents renewal, nature, energy and is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed & jealousy. This is the colour of people who have eco-friendly and environment preservation in mind. Shoppers keep this colour to impress eco-minded clients.

Blue

Almost everyone (especially men) likes blue. Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. No wonder it signifies trust and dependability and is a favourite logo colour for financial institutions to assure its customers for safety. Blue also improves customer loyalty: As per one Research Patrons are more likely to return to stores with blue colour schemes than to those with orange colour schemes.

Purple

Purple combines the calm stability of blue and the fierce energy of red. This colour is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. Purple reigns in the beauty industry, especially in the category of anti-aging products. When people see it, they think of royalty. Consequently, a purple box may help persuade us that the product has special properties and is worth a princely sum.

Burgundy

Burgundy is a deep shade of red. It is named after Burgundy wine. This wine is named after the Burgundy region of France. This colour reminds us of all things rich and refined (just like red wine), so don’t be surprised if a dress in this colour costs more than a white one in a similar style. Its prismatic cousin, brown, has similar connotations of luxury.

Yellow

This is the colour of joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this colour. A mainstay at fast-food restaurants, yellow evokes energy and increases appetite, perhaps explaining why your stomach may start to growl when you pass those golden arches.

As we can see that different colours have their own importance and impacts on our life, so next time when we are choosing something we can keep this in mind to have right impact for the same.